LBS and Mobile Marketing and Business Development

Wilson Kerr

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Top Stories by Wilson Kerr

LBS on Ulitzer Location Based Services on Ulitzer - On November 9, 2009 Google announced an agreement to acquire AdMob, a mobile display ad technology provider, for $750 million. This acquisition will enhance Google's existing expertise and technology in mobile advertising, while also giving advertisers and publishers more choice in this growing new area. The deal will bring new innovation and competition to mobile advertising, and will lead to more effective tools for creating, serving, and analyzing emerging mobile ads formats. This deal will benefit developers, publishers, and advertisers by improving the performance of mobile advertising, and will provide users with more free or low-cost mobile apps. The mobile advertising space will remain highly competitive, with more than a dozen mobile ad networks. The deal is similar to mobile advertising acquisitions that... (more)

Unbound Commerce Selected by Google for New GoMo Initiative

“Unbound is pleased to have been selected by Google. We are rolling out a new service offering specifically for this program, so retailers that use Google tools can rapidly become mobile-optimized, and track the linkage between Google advertising and incremental mobile commerce revenue generation,” said Wilson Kerr, Unbound’s Director of Business Development & Sales. Google’s Mobile Ads program allows advertisers to connect with customers on the go, and to drive customer acquisition, conversion and leads, through mobile advertising campaigns. In order to help the 79% of Google’s... (more)

What Should Be Baked into the New Apple iPad and Why

Macintosh on Ulitzer Apple users are nothing if not dedicated. The landmark form factor and user interface innovations the company has ushered in over the last 25 years have created a fiercely dedicated customer base. There are Mac clubs, iPhone fan sites, and even online photo collections of Apple logo tattoos! All eyes will be on San Fran January 27 for Apple’s virtually-confirmed and much-anticipated launch of their new tablet computer. A tablet is a touch screen minicomputer with a digital keyboard integrated into the touch interface (no mechanical keys). Imagine a larger, th... (more)

New Media on Ulitzer - Social Media Marketing Is Hot Hot Hot

New Media on Ulitzer Social media marketing is hot hot hot. While the disjointed components have risen and fallien with the VC tide for some time now, a coherent roadmap is emerging for marketing a brand, product or service via social media. No longer just a fad for college kids or a way to virally promote your fart app, social media is emerging as a powerful and rapidly growing low-cost, high-reward force for driving sales.  The price tag is appealing and there is no barrier to entry. With billions now being bet by the major players on the need for brands to have a mobile ad s... (more)

Google Voice On The New Google Phone

LBS on Ulitzer Location Based Services on Ulitzer - I am up late January 5th and have been awaiting the first news stories from the big Vegas Consumer Electronics Show (CES) about the new Google phone, the Nexus One. I just Googled up the first piece (from 33 minutes ago) from, of all sources, the Montreal Gazette. In the final few sentences they capture the essence of the real disruptive innovation threat this bold Google Phone poses to business as usual for US Carriers and, I would imagine, people are applauding! Here is the quote, “Google Voice automatically links certain cell... (more)