Wilson Kerr

Over the last 4 or 5 years there has been vigorous debate regarding when, exactly, the true potential of mobile will be realized. Mobile mapping, mobile TV, check-ins, mobile payments, push ads, games, QR Codes, NFC, Daily Deals, SMS, virtual mobile currency, pop-up ads, barcode scanning, coupons, and a litany of others have had their moment in the sun, but none have generated commerce upside at a truly transformational level. Turning Point 2011 Finally, as 2011 came to a close, we saw real, tracked and reported numbers that were far too numerically impressive to be dismissed as a fad or trend. These numbers were tied to Mobile Commerce. When I say mobile commerce, I do not mean mobile payments, which I define as paying for items at checkout, using your mobile phone. I an referring to online sales converted on mobile websites specifically designed and formatted for ... (more)

Mobile Payments: FAQs for Retailers (Guest Post)

This is a Guest Post of an excellent piece written and posted by Michael Koploy, ERP Analyst, Software Advice, on his blog. Mobile Payments and Mobile Commerce are two different things and are often confused. I am an expert on the latter and Michael has done a great job of laying out a great FAQ-formatted overview of the former. He contacted me and asked me if I would mind guest-posting. You can link to his post here, or simply read-on. Excellent work Michael. _________________________________ January 25, 2012 In July 2011, Gartner released a study on worldwide mobile payment tren... (more)

Turning Point 2011: Mobile Commerce By The Numbers

Over the last 4 or 5 years there has been vigorous debate regarding when, exactly, the true potential of mobile will be realized. Mobile mapping, mobile TV, check-ins, mobile payments, push ads, games, QR Codes, NFC, Daily Deals, SMS, virtual mobile currency, pop-up ads, barcode scanning, coupons, and a litany of other topics have had their moment in the sun. But no single mobile technology or theme has proved itself as transformational in a lasting way… until now. Turning Point 2011 Finally, as 2011 came to a close, we saw real, tracked and reported numbers that were way too n... (more)

Unbound Commerce Selected by Google for New GoMo Initiative

“Unbound is pleased to have been selected by Google. We are rolling out a new service offering specifically for this program, so retailers that use Google tools can rapidly become mobile-optimized, and track the linkage between Google advertising and incremental mobile commerce revenue generation,” said Wilson Kerr, Unbound’s Director of Business Development & Sales. Google’s Mobile Ads program allows advertisers to connect with customers on the go, and to drive customer acquisition, conversion and leads, through mobile advertising campaigns. In order to help the 79% of Google’s... (more)

Understanding The “Mobile Commerce Gap”

Sometime this year, 50% of Americans will own a web-connected smartphone, yet less than 20% of online retailers have websites optimized and formatted to serve these mobile consumers. I am calling this the “mobile commerce gap”. The reason for this inequity between demand and supply, in my opinion, is because the internal resources required for online retailers to properly develop a mobile commerce site have been pulled in other directions, even as smartphone adoption rates have exploded. As a result, a majority of online retailers are offering their mobile customers a very poor ... (more)