LBS and Mobile Marketing and Business Development

Wilson Kerr

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LBS on Ulitzer Location Based Services on Ulitzer - Wikipedia defines an Achilles' Heel as, “A deadly weakness in spite of overall strength, that can actually or potentially lead to downfall. While the mythological origin refers to a physical vulnerability, metaphorical references to other attributes or qualities that can lead to downfall are common.” Google recently announced that they have reversed course and will no longer tolerate Chinese Government-imposed (in 2006) censorship of their Google China search engine results. The fallout from this might mean Google shuts down operations in the world’s second largest economy. The reason Google might bail out of China altogether (versus continue to submit to Chinese government censorship and control for the right to operate in China) is less about what objectionable terms or images might be displayed by a Google se... (more)

What Should Be Baked into the New Apple iPad and Why

Macintosh on Ulitzer Apple users are nothing if not dedicated. The landmark form factor and user interface innovations the company has ushered in over the last 25 years have created a fiercely dedicated customer base. There are Mac clubs, iPhone fan sites, and even online photo collections of Apple logo tattoos! All eyes will be on San Fran January 27 for Apple’s virtually-confirmed and much-anticipated launch of their new tablet computer. A tablet is a touch screen minicomputer with a digital keyboard integrated into the touch interface (no mechanical keys). Imagine a larger, th... (more)

Starbucks and Chevrolet Check-In and Declare Game On!

New Media on Ulitzer Social networking games are moving from the fringe to the front lines of social media marketing at light speed. Two recent examples are below! As I have written about for the last few weeks, this is not some fun new promotional tool that brands might want to consider. This is far-more and, I believe, will redefine mobile marketing as we know it. These platforms allow consumer brands, in the context of a controlled campaign management system, to track the actual traffic driven to individual store locations, in real-time. Even more-powerful is that the informat... (more)

Foursquare “Lifts” Mobile Advertising Legitimacy

The Mobile Proof Presence (MPOP) checkin game is white-hot and set to explode. In a relatively short amount of time, most people (with an iPhone, at least)  know what a “checkin” is and the most popular checkin platform (Foursquare) is adding 15,000 people per day! Foursquare is chasing 2 Million users, each opting-in to broadcast the details of their location-based interactions with real businesses in the context of their larger trusted social networks. This is no longer a fad. This is real and could finally be the legitimizing “lift” mobile advertising has long been looking f... (more)

Understanding The “Mobile Commerce Gap”

Sometime this year, 50% of Americans will own a web-connected smartphone, yet less than 20% of online retailers have websites optimized and formatted to serve these mobile consumers. I am calling this the “mobile commerce gap”. The reason for this inequity between demand and supply, in my opinion, is because the internal resources required for online retailers to properly develop a mobile commerce site have been pulled in other directions, even as smartphone adoption rates have exploded. As a result, a majority of online retailers are offering their mobile customers a very poor ... (more)