Wilson Kerr

Macintosh on Ulitzer Apple users are nothing if not dedicated. The landmark form factor and user interface innovations the company has ushered in over the last 25 years have created a fiercely dedicated customer base. There are Mac clubs, iPhone fan sites, and even online photo collections of Apple logo tattoos! All eyes will be on San Fran January 27 for Apple’s virtually-confirmed and much-anticipated launch of their new tablet computer. A tablet is a touch screen minicomputer with a digital keyboard integrated into the touch interface (no mechanical keys). Imagine a larger, thinner iPhone. The Apple tablet will likely rely on rich media and apps delivered over the web from some sort of Apple hub. Ever notice how half the yuppie homes you visit these days have a web-connected “kitchen laptop” set up? Now you see the market for the tablet. Google has nailed the ... (more)

The Social Media Spend & The “Check-In” Battle for ROI Gold

The Social Media Guide on Ulitzer Did you know that 80% of what is read on the internet is not read on the site that first posted it? This shows the power of social media to distribute information. For example, I saw the graphic below as an embedded link in a Twitter post I got today. I got the post because of the social network I opted-in into (my Twitter followers). I linked through the Tweet to the blog post (by Soshable) and found this graphic (according to Soshable it was posted originally by Flowtown).Very interesting stats on the social media spend. It paints a picture of... (more)

Mad Men: Are Agencies Helping Or Hurting Mobile?

Wilson Kerr (@WLLK) is a former Tele Atlas exec and started Location Based Strategy, LLC in 2007 to help clients harness the power of location. Contact him today to learn more. _____________________________________ Last Monday, I attended an event at MIT in Boston. It was a standard panel-style presentation/discussion, with a moderator, sponsored by Nokia (thanks for the turkey wraps and little red gourmet cupcakes). It “sold out” in advance and I’d guess at least 200 people were there. It was, literally, standing room only. Billed by organizers (Mobile Monday Boston) as a way f... (more)

Did Yelp Catch The First Anti- Google Wave?

LBS on Ulitzer Location Based Services on Ulitzer - On December 21st, as we all got ready for the 2009 Holiday “unplug”, it was reported that local business rating and review information aggregator Yelp rejected a hefty $500+Million takeover offer from Google. Bold move, but why did they walk away? No one seems to be certain. Yelp’s window stickers tell a tale of building local merchant trust and a lot of grunt work by “boots on the ground”. By this I mean the literal and figurative wearing out of shoe leather for the purpose of winning over single-door business owners one by o... (more)

Google Acquires admob

LBS on Ulitzer Location Based Services on Ulitzer - On November 9, 2009 Google announced an agreement to acquire AdMob, a mobile display ad technology provider, for $750 million. This acquisition will enhance Google's existing expertise and technology in mobile advertising, while also giving advertisers and publishers more choice in this growing new area. The deal will bring new innovation and competition to mobile advertising, and will lead to more effective tools for creating, serving, and analyzing emerging mobile ads formats. This deal will benefit developers, publishers, ... (more)