LBS and Mobile Marketing and Business Development

Wilson Kerr

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Latest Blogs from Wilson Kerr
Mobile commerce is hotter than a five-dollar pistol and offers some tremendous opportunities for retailers who are ready to take advantage. But pitfalls also exist.
The hype about mobile responsive design reached a crescendo about a year ago and it’s easy to see why. On the surface, the pitch resonates. Why manage multiple sites when you can manage just one and have it resize itself for all channels? Simple, right? Not so fast. When mobile only ma...
The Other Day I Scanned A Banana (The Good Yes, that’s right, a single, offline, real banana. Latin name Musa Acuminata. More specifically, I used my smartphone to scan a sticker on the banana. The banana itself had no power supply, or web connection. I happened to buy this parti...
This is a Guest Post of an excellent piece written and posted by Michael Koploy, ERP Analyst, Software Advice, on his blog. Mobile Payments and Mobile Commerce are two different things and are often confused. I am an expert on the latter and Michael has done a great job of laying out a...
Mobile consumers can finally land on mobile-optimized commerce-enabled websites and the traffic to these sites can be converted into transactions in a trusted, secure environment. These mobile conversion metrics are the key and the resulting revenue numbers are real, undeniable, and im...
In late 2011 retailers and brands finally started waking up and launching mobile optimized sites, and this fueled explosive growth and big profits for those still out ahead of the curve. Mobile consumers can finally land on mobile-optimized commerce-enabled websites and the traffic to...
Mobile Marketer Senior Editor Giselle Tsirulnik recently interviewed me, regarding the role that SMS can play in mobile commerce. I am re-posting this interview and expanding some of my answers. I hope this post gives retailers and brands insights into ways that “Trigger Point Ma...
Sometime this year, 50% of Americans will own a web-connected smartphone, yet less than 20% of online retailers have websites optimized and formatted to serve these mobile consumers. I am calling this the “mobile commerce gap”. I am calling this the “mobile commerce gap”. The reason f...
Sometime this year, 50% of Americans will own a web-connected smartphone, yet less than 20% of online retailers have websites optimized and formatted to serve these mobile consumers. I am calling this the “mobile commerce gap”. The reason for this inequity between demand an...
Wilson Kerr (@WLLK) is a former Tele Atlas exec and started Location Based Strategy, LLC in 2007 to help clients harness the power of mobile.  Contact him today to learn more. ____________________________ Over one hundred billion dollars is spent annually on “traditional” o...
Wilson Kerr (@WLLK) is a former Tele Atlas exec and started Location Based Strategy, LLC in 2007 to help clients harness the power of location-based social media marketing. Contact him today to learn more. ______________________________ Not so long ago, in a Harvard dorm room not so fa...
The predictions about the total spend have been correcting downward every quarter, as most brands idle on the sidelines, in and wait and see mode regarding mobile. Many dabble in mobile banner ads, a few skin up and launch product-related iPhone apps, and a few have plugged into the fr...
Wilson Kerr (@WLLK) is a former Tele Atlas exec and started Location Based Strategy, LLC in 2007 to help clients harness the power of location. Contact him today to learn more. _____________________________________ Last Monday, I attended an event at MIT in Boston. It was a standard pa...
BREAKING NEWS: Want to check out the potential impact of location-based Personalized Shopping in real-time? Well, for a while today, you had to wait at least a little while longer to review the role group-buying site Groupon will play. Their site went down and temporary chaos ruled, du...
Wilson Kerr (@WLLK) is a former Tele Atlas exec who started Boston-based Location Based Strategy, LLC in 2007. You can reach him directly at Wilson@LBStrategy.com. ____________________________ The promise of location-based mobile advertising has been painfully slow to materialize. It s...
Wilson Kerr (@WLLK) is the Founder of Boston-based LBS consulting firm Location Based Strategy, LLC and helps brands understand location-based forces that drive changes in human interaction and communication. He can be reached at Wilson@LBStrategy.com. _________________________________...
Wilson Kerr (@WLLK) is the Founder of Boston-Based LBS consulting firm Location Based Strategy, LLC. As a Sociology and Communications Major, Wilson has long been interested in forces that drive changes in human interaction and communication. He can be reached at Wilson@LBStrategy.com....
The Mobile Proof Presence (MPOP) checkin game is white-hot and set to explode. In a relatively short amount of time, most people (with an iPhone, at least) know what a “checkin” is and the most popular checkin platform (Foursquare) is adding 15,000 people per day! Foursquare is chasin...
Wilson Kerr (@WLLK) is  the founder of Location Based Strategy, LLC a Boston-based LBS marketing and business development consulting company he started in 2007 (Facebook). Wilson is also a blogger, speaker, panelist, and LBS thought leader. __________________________________ Did yo...
Social networks are poised to be the most-effective marketing tool of the next decade. Facebook is the biggest social network and word on the street is they will announce location-sharing functionality very soon. While this new feature will make Facebook more interesting and compelling...
A recent report by E-Consultancy on the Value Of Social Media, shows some interesting statistics on the level of use of social media by over 400 companies surveyed and the general “experimental” stage most are in, regarding this new way to reach consumers. Few would argue that there...
Badges, Passports, the Creator, the Founder, the Mayor, getting a Pin, picking up a raccoon..This is the language of the newest phenomenon to hit the location-enabled social media marketing world. I am talking about Social Networking Games. No longer only for geeks and geocachers, t...
Did you know that 80% of what is read on the internet is not read on the site that first posted it? This shows the power of social media [...] For example, I saw the graphic below as an embedded link in a Twitter post I got today. I got the post because of the social network I opted-in...
Is "free nav" from Nokia a part of a plan, or a defensive reaction to try to take back lost smartphone market share and try to establish a US beachhead in the face serious pressure from "new" movers and shakers like Google, Apple, RIM, Palm, and others? It certainly seems Nokia had ...
Wikipedia defines an Achilles' Heel as, “A deadly weakness in spite of overall strength, that can actually or potentially lead to downfall. While the mythological origin refers to a physical vulnerability, metaphorical references to other attributes or qualities that can lead to downfa...
Google’s recent moves in Location Based Services (LBS) advertising are like dark clouds on the horizon, all moving toward each other, while they suck in energy and gain speed. The collective LBS world is becoming jittery, and for good reason. Google is redefining location based adverti...
I am up late January 5th and have been awaiting the first news stories from the big Vegas Consumer Electronics Show (CES) about the new Google phone, the Nexus One. I just Googled up the first piece (from 33 minutes ago) from, of all sources, the Montreal Gazette. In the final few sent...
Yelp’s window stickers tell a tale of building local merchant trust and a lot of grunt work by “boots on the ground”. By this I mean the literal and figurative wearing out of shoe leather for the purpose of winning over single-door business owners one by one. Explaining the power of Lo...
On November 9, 2009 Google announced an agreement to acquire AdMob, a mobile display ad technology provider, for $750 million. This acquisition will enhance Google's existing expertise and technology in mobile advertising, while also giving advertisers and publishers more choice in thi...
Google’s Location Based Advertising Storm Google’s recent moves in Location Based Services (LBS) advertising are like dark clouds on the horizon, all moving toward each other, while they suck in energy and gain speed. The collective LBS world is becoming jittery, and for go...
Agencies ready to spend more on mobile Nov 9, 2009: A joint study by Millennial Media and DM2Events.com indicates that ad agencies plan to spend a lot more on mobile advertising, including location-based ads, next year. The September DM2Events.com survey covered 100 agencies. The ke...
Google Acquires On November 9, 2009 Google announced an agreement to acquire AdMob, a mobile display ad technology provider, for $750 million. This acquisition will enhance Google’s existing expertise and technology in mobile advertising, while also giving advertisers and publis...