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Research and Markets: Research Highlights the Fact That Only About One Third of Customers Who Take the Time to Register at an Energy Provider's Web Site Continue to Use the Site's Services on a Regular Basis

Research and Markets: Research Highlights the Fact That Only About One Third of Customers Who Take the Time to Register at an En

DUBLIN, Ireland, June 6 /PRNewswire/ -- Research and Markets (http://www.researchandmarkets.com/reports/c18437 ) has announced the addition of Getting Utility Customers to Use Online Services to their offering.

(Logo: http://www.newscom.com/cgi-bin/prnh/20040820/RESEARCH )

This research highlights the fact that only about one third of customers who take the time to register at an energy provider's Web site continue to use the site's services on a regular basis. In this report, we provide a brief background on the adoption rates of online services at utility Web sites, place those rates in the context of online service adoption in other industries, and examine common barriers to online service adoption. Examining barriers to the adoption of online services and discussing successful case studies, we highlight approaches that get customers to register and stay with their utility Web site.

Companies Mentioned in this report:

Wells Fargo, TXU, Gomez, DTE Energy, Florida Power & Light, National Grid, Electricite de France, We Energies, Wisconsin Public Service, Long Island Power Authority, SCANA Corp.

The contents of this report are as follows: - Executive Summary - Online Service Adoption Overview - Put Customers First by Designing for Customers - Behind the Scenes at Utility Web Sites - Determining Customer Needs - Success Stories

For more information visit http://www.researchandmarkets.com/reports/c18437

Laura Wood Senior Manager Research and Markets press@researchandmarkets.com Fax: +353 1 4100 980

Research and Markets

CONTACT: Laura Wood, Senior Manager of Research and Markets,
press@researchandmarkets.com , or fax, +353-1-4100-980

Web site: http://www.researchandmarkets.com/reports/c18437

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